Why Go Green?

Implementing environmental and community stewardship practices improves operational efficiency, enhances business reputation, and increases profitability.

As many of the measures save resources and reduce consumption, they result in lower operating costs, boosting profitability and freeing up cash flows for business investments. Furthermore, recognition of environmental and community leadership engenders existing customer loyalty and attracts new business.

Moreover, certified green businesses benefit through shared marketing and promotion, reductions in operating costs and increased profitability, market and product differentiation and recognition of environmental and community leadership.

Each participating business receives a certificate indicating its Level of Green Excellence, a window decal, high-resolution artwork for use in advertising materials, and a listing on the Watauga Green Business Plan website. Businesses achieving a Five-Star Level of Excellence also receive a plaque in recognition of their superior level of achievement.